Some very successful companies, members of trade exchanges, have helped their better customers do more business, because it comes back to them…in more business.
An envelope manufacturer hires copy writers to assist his clients in developing new sales campaigns. The only promise he secures from this clients is that they “test” the copy writer’s ideas. The manufacturer has sold millions of additional envelopes as a result of this simple assist.
A printer regularly funds local advertising for several clients because he knows the more sales they make, the more printing he will do for them.
A dental supply company makes available to their dentists various professional services (accounting, marketing, tax preparation, management consulting) because as the dental practices grow, they will buy more dental supplies.
What could your company do on trade to solidify client relationships and increase sales?
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